Selected work · Digital growth
Digital Marketing.
Brand campaigns and creator-led social growth across fashion, IP retail, consumer technology, mascot IP, and viral crossover marketing contexts.
Cases
01JW AndersonNew Year influencer activation for fashion retail visibility and creator-led campaign reach.
02POP MARTMOGIC UK pop-up influencer campaign shaped around IP retail, offline buzz, and social distribution.
03XiaomiPhotography competition designed for global reach, UGC participation, and creator-led product storytelling.
04Kuaishou“Oooo Offer” mascot IP campaign built around youth culture, graduation offers, and social buzz.
05CHANDO x Want WantOgilvy-supported beauty x snack-IP crossover campaign designed for viral social conversation.