Selected work · Digital growth

Digital Marketing.

Brand campaigns and creator-led social growth across fashion, IP retail, consumer technology, mascot IP, and viral crossover marketing contexts.

Cases

01JW AndersonNew Year influencer activation for fashion retail visibility and creator-led campaign reach. 02POP MARTMOGIC UK pop-up influencer campaign shaped around IP retail, offline buzz, and social distribution. 03XiaomiPhotography competition designed for global reach, UGC participation, and creator-led product storytelling. 04Kuaishou“Oooo Offer” mascot IP campaign built around youth culture, graduation offers, and social buzz. 05CHANDO x Want WantOgilvy-supported beauty x snack-IP crossover campaign designed for viral social conversation.