Selected Work ยท Brand Activation
Brand & Influencer Marketing
Creator-led campaigns and social activations across fashion, consumer technology, IP retail and youth culture.
Cases
01POP MARTBuilt pre-launch and onsite creator coverage for a designer-toy retail moment at Westfield Stratford.
02JW AndersonCurated creators and content direction for a seasonal activation at the brand's Soho store.
03XiaomiUsed creator and UGC participation to turn smartphone camera capability into a shareable product story.
04KuaishouSupported campaign ideas, KOL selection and buzz tracking for a mascot-led graduation-season activation.
05CHANDO x Want WantSupported consumer research and social content development for an unexpected beauty and FMCG crossover.