Raffles London at The OWO ยท Luxury travel
Luxury travel content campaign.
A multi-channel content campaign positioning the hotel through heritage, architecture, and suite experience for luxury travel audiences.
Client brandRaffles London at The OWO
FocusLuxury hospitality, editorial storytelling, cross-region audience marketing
RoleContent planning, coordination, social and media storytelling management
Case
Position a hotel as a culturally rich destination.
The campaign communicated the hotel's heritage, architecture, and suite experience across social media and luxury media, moving beyond a simple place-to-stay narrative.
At PAG, I managed content planning and coordination, translating the hotel's historical narrative and visual identity into audience-facing content across Instagram, Rednote, and a FIGARO travel feature.