Raffles London at The OWO · Luxury hospitality
Positioning a hotel as a cultural destination.
A multi-channel campaign built around heritage, architecture and suite experience for luxury travel audiences.
ClientRaffles London at The OWO
My roleContent planning · coordination · social and media storytelling
ChannelsInstagram · Rednote · FIGARO travel feature
ObjectiveLuxury travel positioning · heritage storytelling · cross-market reach
Case
Move beyond a standard hotel-review narrative.
The campaign treated the property's history, architecture and suite experience as one connected cultural story rather than a list of amenities.
At PAG, I managed content planning and coordination, translating the hotel's historical narrative and visual identity into audience-facing content across social and luxury travel media.
Outcome
A richer destination story that connected hospitality, place and cultural discovery for international audiences.