Creator Management
Recruiting, onboarding, briefing, and managing creators, agencies, and partner networks.
Personal Portfolio
Selected work, case studies, and creative growth projects.
Platform · culture · brand partnerships
Selected work
Selected case studies from platform, culture, and brand work.
Featured
Capabilities
Four operating strengths behind the cases: creator supply, activation mechanics, cultural judgement, and digital growth.
Recruiting, onboarding, briefing, and managing creators, agencies, and partner networks.
Education loops, missions, leaderboards, events, and incentives that move creators to action.
UK-China fluency across platform culture, luxury, fashion, arts, and entertainment.
Social-first planning, influencer content direction, distribution, and brand collaboration mechanics.