Selected work ยท Platform growth
TikTok LIVE.
Creator ecosystem building, cross-region campaign mechanics, partner activation, and community moments designed to move creator participation at scale.
Cases
01Building the UK LIVE Creator Network from 0-1Partner-led creator recruitment, education, incubation, and graduation systems.
02LIVE Fest Creator Growth EngineCreator recruitment, vertical competitions, gifting behaviour, and LIVE-native commercial uplift.
03EMEA Creator Community System6,500+ creators covered across Europe, with +40% activity driven through education, leaderboards and incentives.
04Comic Relief Red Nose Day Gifting CampaignA social-impact LIVE gifting activation built around a recognisable UK charity moment.
05EU Creator Network Awards EventCreator network awards, conference programming, and cross-market community activation.
06Gamescom Creator Acquisition CampaignGaming creator acquisition through UGC voting, onsite interviews, and multi-channel creator outreach.