JW Anderson · Fashion retail · Influencer marketing
Turning a store activation into creator-led storytelling.
A New Year campaign for JW Anderson's Soho store, pairing seasonal visual language with creator curation across Instagram and Rednote.
ClientJW Anderson
My roleCampaign concept · creator curation · content review
ChannelsInstagram · Rednote · in-store
ObjectiveRetail visibility · seasonal storytelling · cross-market social reach
Case
Make the retail space part of the story.
The activation brought selected creators into the Soho store and used the seasonal visual concept as a starting point for playful fashion content rather than standard retail coverage.
I shaped the social angle, selected creators, reviewed content directions and helped keep the final work consistent with JW Anderson's visual language and tone across different audiences.
A coherent set of creator stories that translated the store experience into social content without losing the brand's personality.