JW Anderson ยท Fashion retail
New Year Influencer Activation.
A London Soho store activation using seasonal design, creator curation, and cross-region social storytelling.
Client brandJW Anderson
FocusFashion influencer campaign, store activation, cross-region social marketing
RoleCampaign concept, creator curation, content direction review
Case
Make a retail space feel like a social storytelling moment.
The activation brought selected KOLs and content creators into the Soho store, using rabbit-inspired seasonal designs to create playful fashion content across Instagram and Xiaohongshu.
I shaped the social angle, selected suitable influencers, reviewed content directions, and helped ensure the final posts reflected JW Anderson's visual language and playful brand tone.
2.4MImpressions generated by the campaign.
50KEngagements across campaign content.
SilverTopDigital Awards recognition.