PAG Art Consulting · Philip Colbert · Artist storytelling
Turning an artist's home into a collector-facing story.
A social-first content project using Philip Colbert's living space and visual world to introduce the artist through personality, place and work.
Artist / companyPhilip Colbert · PAG Art Consulting
My roleConcept development · production coordination · platform amplification
ChannelsInstagram · Rednote · art-influencer distribution
ObjectiveAudience discovery · artist storytelling · collector interest
Case
Use the space to make the artist more legible.
The production used the question "How artistic can an artist's home be?" to introduce Colbert's work, personality and lobster-inspired visual universe through a more personal setting.
At PAG, I helped develop the concept, coordinated production and planned amplification across Instagram and Rednote with selected art creators.
A more accessible artist story designed to reach beyond the artist's existing audience without flattening the work into generic lifestyle content.