PAG Art Consulting · Artist content
How Artistic Can an Artist's Home Be?
A social-first artist storytelling campaign built around Philip Colbert's recognisable living space and lobster-inspired visual universe.
Company / artistPAG Art Consulting · Philip Colbert
FocusArtist content production, social media campaign, art influencer marketing
RoleConcept development, production coordination, platform amplification
Case
Turn an artist's home into a collector-facing story.
The production visited the artist's London home and used the idea of "How Artistic Can an Artist's Home Be?" to introduce his works, personality, and creative world to wider audiences.
At PAG, we developed the content concept, coordinated production, and amplified the campaign across Instagram and Rednote with selected art influencers to extend reach beyond the artist's existing audience.
300K+Views across platforms.
2K+Engagements generated through the campaign.
SalesSupported artwork sales through stronger artist storytelling and collector exposure.