I work where creators, products and markets meet.

I am a London-based creator partnerships and marketing professional with six years of experience across platform, agency and brand-side roles. My work focuses on building creator and partner ecosystems, designing influencer programmes and turning product or brand priorities into market-ready activation.

At TikTok LIVE, I helped build the UK agency ecosystem from an early stage, working with 44 partners and more than 3,000 creators across a portfolio that contributed approximately $7.59M. I later moved into the EMEA central team, where I developed creator education, community and product-adoption programmes across European markets.

Earlier in my career, I delivered APAC–EMEA campaigns for technology and consumer brands and worked on influencer and cultural projects across luxury, travel and the arts. That mix allows me to connect platform mechanics, creator behaviour, cultural relevance and commercial outcomes.

I am now focused on creator and influencer partnerships, global brand marketing and strategic growth roles—particularly in AI, consumer technology, marketplaces and entertainment.