about me

I am a growth and strategy professional working across the digital and creative industries, with six years of experience leading influencer marketing, B2B growth, creator partnerships, live streaming, and creative production across EU markets.

My work spans technology, music, fashion, and the arts, where I have built creator ecosystems, developed high-impact campaigns, and scaled partnerships that translate cultural momentum into measurable business growth.

I am especially interested in partnerships that accelerate growth, empower creators and brands, and use AI-driven tools to transform marketing, optimise collaboration, and unlock new opportunities for companies shaping the future.

Base London, with UK-China market fluency
Focus Creator economy, B2B growth, platform strategy, cultural partnerships
Emerging edge AI-driven marketing tools, partnership optimisation, new growth systems

selected work index

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