de Gournay · Digital curation
Wallpaper & Contemporary Art Digital Curation.
A luxury interiors campaign pairing hand-painted and embroidered wallpapers with contemporary artworks.
Company / clientPAG Art Consulting · de Gournay
FocusLuxury interiors, digital curation, art and design content
RoleStorytelling angle, visual references, social-friendly content coordination
Case
Reframe wallpaper as part of a collecting conversation.
The campaign connected de Gournay's craftsmanship with contemporary art, sculpture, and visual culture, moving the story beyond decoration into a wider lifestyle and collecting context.
At PAG, I led content and campaign coordination, shaping the curatorial angle, organising visual references, and translating the concept into social-friendly content featured across official channels.