de Gournay · Luxury interiors · Digital curation
Placing craft in a contemporary art context.
A digital curation project pairing hand-painted and embroidered wallpapers with contemporary art and visual culture.
ClientPAG Art Consulting · de Gournay
My roleCuratorial angle · visual research · content coordination
FormatLuxury interiors · art content · social storytelling
ObjectiveMove the story beyond decoration into craft and collecting
Case
Reframe wallpaper as part of a collecting conversation.
The campaign connected de Gournay's craftsmanship with contemporary art, sculpture and visual culture, placing the work within a wider lifestyle and collecting context.
At PAG, I shaped the curatorial angle, organised visual references and coordinated the translation of the idea into social-first content used across official channels.
Outcome
A more editorial brand story that connected material craft with contemporary cultural relevance.