Savoir Beds x The National Gallery
Turning luxury sleep into an art moment.
An offline content and influencer activation turning a bespoke bed collection into a cultural storytelling moment.
Client brandsSavoir Beds / The National Gallery
FocusLuxury collaboration, offline activation, influencer marketing
RoleActivation coordination, onsite content production, influencer experience
Case
Translate craftsmanship into shareable cultural credibility.
The collaboration transformed selected National Gallery artworks into handcrafted Savoir bed designs, creating a strong link between British craftsmanship, fine art, and luxury interiors.
At TONG Digital, I coordinated product placement, onsite content production, and selected influencer visits. My work focused on turning the collaboration from a product partnership into a social and cultural moment.
EarnedCoverage across design, art, and luxury publications.
GalleryOffline activation inside a culturally credible setting.
CreatorsInfluencer visits turned the installation into social content.