Gamescom · Gaming creator acquisition
Gamescom Creator Acquisition Campaign.
A lighter creator-led acquisition model using a major gaming event, a cross-market social challenge, and onsite creator recruitment.
Company / campaignTikTok LIVE Europe · Gamescom Creator Acquisition Campaign
FocusGaming creators, hashtag participation, leaderboard challenge
RoleCampaign mechanics, creator activation, onsite recruitment plan
Case
Use an event moment as a creator acquisition engine.
The campaign encouraged off-platform gaming creators and TikTok LIVE creators to go live with the Gamescom campaign hashtag, join a leaderboard challenge, and compete across nine European markets.
I planned the cross-country leaderboard, creator communication, hashtag-driven participation, and onsite recruitment flow. At the venue, the TikTok LIVE booth became a space for creators to go live, create content, meet the team, and learn how to build their gaming presence.
800M+Campaign impressions generated across the activation.
GamingIncreased activity within the gaming creator vertical.
AwarenessRaised TikTok LIVE visibility among gaming streamers across Twitch and YouTube communities.