Case 01 · TikTok LIVE UK · Creator ecosystem

Building the UK LIVE creator network from 0-1.

An ecosystem buildout case focused on turning creator acquisition into a partner-led operating system, not one-off outreach.

CompanyTikTok LIVE UK

RoleUK Creator Network Partnership Manager

SurfacePartner recruitment, creator education, incubation, graduation

Proof44 partners signed; creator supply scaled to 3,000+

Problem

Creator growth needed infrastructure, not one-off outreach.

Creator growth could not rely on one-off outreach. TikTok LIVE UK needed a repeatable supply engine that could recruit external creators and creator network partners, explain the LIVE opportunity, educate and incubate creators, and professionalise creator management through partner relationships.

0-1Network build from initial partner recruitment to scaled creator supply.

44Creator partners and MCN / agency relationships signed.

3,000+Creators added into the UK supply base.

Approach

Turn creator acquisition into a partner-led operating system.

I managed the buildout from early partner recruitment into a structured creator supply model: externally pitching the TikTok LIVE opportunity, onboarding partners, educating creators, and creating repeatable routes for creator management and graduation.

Operating loop

01 Source

Identify creators, MCNs, and agencies with credible supply potential.

02 Explain

Translate the TikTok LIVE opportunity into partner-ready education and pitch materials.

03 Incubate

Use partner management and creator education to move new creators into active LIVE behaviour.

04 Professionalise

Build partner-led recruitment, management, and graduation routines so supply could repeat.

Result

The Creator Network became a repeatable supply engine for TikTok LIVE UK.

The system signed 44 creator network partners and scaled creator supply to 3,000+, creating a clearer route for external creators and partners to enter, learn, professionalise, and graduate within TikTok LIVE.