POP MART / MOGIC · IP retail · UK market activation
Bringing a designer-toy pop-up to UK audiences through creators.
A creator-led launch campaign for the MOGIC London pop-up at Westfield Stratford, connecting physical retail with social discovery.
ClientPOP MART / MOGIC
My roleCreator sourcing · briefing · content coordination
ChannelsTikTok · Instagram · Rednote
ObjectiveUK awareness · pre-launch interest · onsite coverage
Case
Turn the store opening into a social discovery moment.
The campaign needed to introduce a Chinese designer-toy universe to local and cross-market audiences without relying only on existing fans of the brand.
I managed creator sourcing, briefing, content coordination and platform-specific communication. The creator journey covered pre-launch warm-up and onsite coverage, helping translate the physical pop-up into content that felt native to each platform.
A coordinated creator programme that supported local discovery, retail footfall and cross-market brand storytelling.