POP MART ยท IP retail
MOGIC UK Pop-up Influencer Campaign.
A creator-led launch moment for POP MART's first London pop-up store with MOGIC at Westfield Stratford.
Client brandPOP MART / MOGIC
FocusInfluencer marketing, retail pop-up, cross-region IP marketing
RoleCreator sourcing, briefing, content coordination, platform communication
Case
Introduce a designer toy universe to local and cross-region audiences.
The campaign used TikTok, Instagram, and Rednote creator content to turn the physical store opening into a social moment and help a Chinese designer toy brand build UK awareness.
I managed influencer marketing across creator sourcing, briefing, content coordination, and platform-specific communication, inviting creators into pre-launch warm-up and onsite coverage.
40Creators invited for warm-up and onsite coverage.
UKEarly community-building for POP MART's European market entry.
IPSocial content introduced blind box culture to new audiences.