Ogilvy · Beauty x FMCG
CHANDO x Want Want Viral Crossover Campaign.
A beauty and snack-IP collaboration designed to create surprise, social conversation, and campaign visibility.
Company / clientOgilvy · CHANDO x Want Want
FocusCross-brand marketing, viral social campaign, beauty x FMCG collaboration
RoleConsumer research, social content angles, material coordination, online buzz tracking
Case
Turn an unexpected crossover into a shareable beauty moment.
The campaign paired CHANDO Natural Hall with Want Want, using nostalgic snack-IP symbols to create limited-edition beauty products and social-first campaign material.
The work focused on making the crossover feel surprising but coherent: playful enough for viral discussion, clear enough for product storytelling, and structured enough to support strong commerce-period attention.
ViralConversation around the beauty x snack crossover concept.
SocialContent angles and buzz tracking supported the campaign rhythm.
TmallCampaign attention contributed to CHANDO's strong performance period.