Ogilvy · CHANDO x Want Want · Beauty x FMCG
Using an unexpected crossover to create social attention.
A beauty and snack-IP collaboration designed to feel surprising enough for conversation and clear enough for product storytelling.
Client / collaborationCHANDO x Want Want
My roleConsumer research · social content angles · material coordination · buzz tracking
CategoryBeauty · FMCG · crossover marketing
ObjectiveSocial conversation · limited-edition product storytelling
Case
Make the surprise coherent, not random.
The campaign paired CHANDO with a familiar snack IP, using nostalgia and limited-edition design to create a beauty story with strong social-discussion potential.
As part of the campaign team, I supported consumer research, social content angles, campaign-material coordination and online buzz tracking.
OutcomeA crossover story structured around recognisable IP, product relevance and social shareability.